Wall Mural Graphics
They say a picture is worth a thousand words. Well, if one small photograph can convey a story, imagine what a full-color, high-resolution, wall-to-wall business mural tells the world.
It’s not just one of the hottest interior design trends of the moment, either. Business wall murals are a signature piece of how you brand your company and stay in the consumer’s mind. Murals can be situated inside or outside your business, advertise your culture or highlight products and services. They strike the perfect balance between professionalism and personality — plus just make your office or business look darn good.
If pictures have a lot to say, then custom wall murals are the megaphone to broadcast it, loud and unique and clear. We’ve got an in-depth guide into large wall murals for your office or business — how they work, how they’re designed, what to do to best install them and much more — all to imprint the story of your brand.
WHAT SIZES CAN WALL MURALS BE?
Wall murals are meant to catch the eye. First and foremost, they come designed to convey what your business is and what it’s all about.
They’re a visual advertisement without being “salesy,” meaning you can grab attention, reveal information and increase brand recognition and recall all with a glance at a well-placed, well-designed wall graphic.
While bigger doesn’t necessarily mean better, many wall murals lend themselves to packing a better-branded punch.
There are a few elements that influence the viable dimensions of your business’ wall murals, beginning with their printing method:
Roll-Fed Printing: Also known as web printing or a web press, roll-fed printing works in a constant, or “rolling,” fashion where a large unbroken sheet of paper is continuously fed through the print equipment. Murals then dry and are cut individually. Roll-fed printing technology has been around for a while and is used across many industries where fast printing is essential, from publishing to sales to graphic design.
Flatbed Printing: Flatbed printers are similar — but not identical — to a traditional printer you’d find a home or office. However, flatbed printing allows graphics to be produced on more than just paper surfaces. Using UV lights to dry ink instantly, these digital printers can place images directly on T-shirts, glass, wood, plastic and more substrates with virtually no drying downtime.
Exact wall mural sizes will depend on which of these two pieces of equipment you use:
Roll-Fed printers can produce murals up to 6 feet wide and 300 feet long in a single print.
Flatbed and UV printing can produce murals up to 5 feet wide and 18 feet long in a single print.
For murals larger than this or with custom wall layouts, individual “tiles” are printed and then panels are arranged together on an interior wall, exterior wall or wall divider.
Overall, both printing mechanisms produce images that accommodate individual finishes, such as glossy, matte or dry-erase laminates. Both can also have their graphics mounted onto further physical reinforcers, which augment their strength and integrity and allow for more weather-able graphics. Tailored or reinforced backings are especially crucial for roll-fed paper prints.
HOW CAN I DESIGN A WALL MURAL?
You don’t need a graphic design or advanced degree in fine arts to create a perfect, brand-enhancing wall mural. In fact, your role as a business owner, entrepreneur or marketing professional actually positions you to better speak to the nature of your industry and the meaning behind your brand — which all get translated straight into the mural’s aesthetic.
That vision becomes the foundation of your consultation with the professional graphic design and visual communications studio.
1. BEFORE AND DURING DESIGN CONSULTATION
For this consultation and generally early on in the design process, you’ll want the following information:
Dimensions of Your Wall: While it seems obvious, measure and then re-measure the dimensions of the wall segment you want the mural to fill. Note any curves or other spatial elements that will need to be factored in for the mural’s final print dimensions and tile overlap.
Color and Lighting: Consider how the mural will look in its environment. Natural elements like lighting and plants should be considered, as well as office furniture, paint colors, wallpaper or a room’s negative space — all to let the mural shine.
Image and Text Ideas: Perhaps most important to communicate with the design studio are the images and text you wish to include on your office mural. These become the base behind the files you’ll need to upload on your end to create design proofs — which, in turn, become the final printed panels.
2. CHOOSING AND UPLOADING MURAL FILES
After in-depth consultations and review, the next design step is to select and upload your desired text and images.
There are a few key details to note here for successful mural image files. Each will influence the sharpness, coloration and resolution of your displayed pictures.
Since these images become the base of your mural, you’ll want to ensure they’re as high quality, crisp and file-compatible as possible:
Design Program: Generally, murals ideated and designed in Adobe Photoshop or Illustrator work best before sending to the printer. Designs generated in other programs like Quark, InDesign or Corel will require extra file conversions.
File Type: Images saved and shared with a studio as .tiff or .eps files are your best bets for easy upload and digital-printing compatibility. While you’re likely more familiar with image files saved as .jpgs or .pfds, these files don’t play nicely with editing software, causing problems down the road.
File Resolution: Your file output resolution should fall somewhere between 100 and 200 dots per inch (DPI) for the final design. Go over or under this, and you compromise the quality and readability of your murals, resulting in grainy or “bleeding” images.
Insider Tip — Avoid Images Found Online: Though convenient, pictures copied and pasted from the internet will not be able to be manipulated like those from a real camera. Their pixelation and digital proportions are generally not conducive to professional murals.
Wrap Stars does have staffed graphic designers that can assist with editing, tweaking and perfecting existing and final design files, if needed.
HOW LONG DO WALL MURALS LAST?
With proper care and maintenance, your indoor large wall mural can stay eye-catching and brand-effective almost indefinitely.
Likewise, an outdoor mural’s lifespan can exceed that of a regular paint job, lasting many years depending on substrates, mural laminate and environmental conditions — all of which you can review with a design studio.
Wall-mural care is essential to maintain your graphic’s original look. This means vivid colors, clear text and bright images that aren’t dulled or damaged. Luckily, keeping your business wall mural at its best involves a simple cleaning routine you likely already have in place for other areas in your office.
Wipe down your mural every few months with a lint-free cloth or sponge.
Dampen the cloth or sponge with water and mild soap.
Avoid harsh cleaning chemicals, bleach or any petroleum-based products.
Start at the top edges of the mural and work your way down with smooth, even cleaning strokes. Hand-wash your wall murals only. Do not use washing machinery or equipment.
Be careful not to get soap or water between image seams. This may cause mural tiles to curl and peel.
Thoroughly dry your mural with a second lint-free cloth or sponge.
Note that regular cleaning of your mural with water and soap is only a good idea if your mural has been laminated. An unlaminated mural should have as little direct contact with water as possible.
For stains on your mural, follow the general instructions from above but begin with a citrus-based cleaner on your cloth or sponge. Apply firm yet even strokes to remove the stain, then immediately wash the area with soap and water using a different sponge. Do not use a specialty scrubbing or scouring pad on your mural.
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