Design. People talk about it all the time, from packaging, environmental, and motion, to the window of the Apple store in the mall. Design is all around us. Very little is left to chance.
But what is design? A design is a plan for the construction of an object or the result of that
plan or specification in the form of a prototype, product or process. Honestly, to break it down to basics, the design solves a problem. The problem could be best practice on laying out a store, what container to put your product in for sale, or how to make a website the very best for its users. The problem can also be how to advertise your business on your work vehicle.
Each design has a process. When you visit us at Wrap Stars with a custom design idea, we will begin that process. Designing a custom installation takes the most time when you work with us. Depending on the project, printing usually takes about a day, as does installation. But achieving a perfect design that the customer will be excited about takes time.
Our Process: We have a dedicated graphic artist on premises that will meet with you and discuss your needs.
"The role of the graphic designer in the communication process is that of encoder or interpreter of the message. She works on the interpretation, ordering and presentation of visual messages. The design work always starts from a client’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation."[1]
Once you have had a meeting either face to face, or over the phone, the designer will then begin to research based on your wants and needs for the project. If you already have a logo, that needs to be sent to the designer in a high resolution format. We ask that you send us images that are 300 dpi or higher. 300 DPI is the standard print resolution for high resolution output. This means that the images should be a minimum of 300 dpi x 300 dpi or 90,000 dots per square inch to produce a high resolution print. Any images that you want to use needs to be high resolution images in order to be able to blow it up to a large size without it becoming blurry.
If you need a logo, our designer can custom design a logo for you that you can use on all your branding. Again, the designer will sit with you and discuss the look and feel you want to brand your business. It is very important to keep branding the same on all platforms, to promote client awareness. Once the logo is created, we will send it to you in any format you can use for print as well as digital branding.
As our designer researches and creates, they will send you proofs to ensure they are on the right track with your design wishes. This process can take several days, just depending on how quickly your wishes can be matched. Checking your email often saves a lot of time, as that is how we will be communicating with you during the proof process. A design proof is a digital representation of your installation. In other words, it shows you how your product will look once printed and you have it in front of you.
Once you approve your proof, we will begin the production process. Approval means that you have okayed the proof exactly as it is sent to you. Once approved, the design is complete and no further changes will be made.
Hopefully, this clears up the process of working with a designer creating your perfect product. We look forward to working with you on your upcoming projects!
[1] Wong, Wucius (1995). Principles of Form and Design.