Outdoor advertising makes so much sense for businesses. Outdoor advertising has proven to be very effective in building brand awareness and brand image. Since customers can't ignore outdoor ads like they can with online ads, they are forced to see outdoor ads. Businesses spent nearly 8.72 billion U.S. dollars in 2021 on outdoor advertising in North America alone. It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion U.S. dollars.
Traditional types of outdoor advertising include banners and posters. However, the places to advertise are endless. Effective outdoor advertising can also be placed on bridges, lamp posts, street furniture, retail, and point of sale advertising. Point-of-sale advertising is a specialized sales promotion found near, on, or next to a checkout counter. They draw the customers' attention to products, which may be new or on special offer, and are also used to promote special events.
Another highly effective form of outdoor advertising is transit advertising. Transit advertising is outdoor media placed in or on any mode of public transportation. It's advertising media we experience in and on buses, trains, taxis, subways cars, bus shelters, and train stations.
Banners are also an amazing way to create brand awareness to your customers. Wrap Stars ATL creates all forms of banners in your custom design.
If you want to grow your business, outdoor advertising is one of the most cost effective choices to get your product noticed by customers. Call Wrap Stars ATL today, or stop by our shop to talk to us about all the ways we can help you create your outdoor advertising campaign!